The offer is unclear
Visitors need to understand what you do, who it is for, and what result they can expect. If that takes too long, they leave before the design has a chance to matter.
There is no search structure
A site without clear metadata, headings, service pages, internal links, and indexable content gives Google weak signals. SEO starts with structure.
The next step is weak
For many Nigerian businesses, WhatsApp is the natural conversion path. CTAs should be visible, specific, and connected to measurable lead events.
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